For local businesses, Google My Business Insights gives you a clear look at how customers are finding your listing and what actions they take.
Accessing this information a regular basis is an excellent way to measure the effect of the effort to attract local customers to your business.
Your Google My Business dashboard is home base for this important information and a perfect way for you to understand the success of your business.
It was one a cumbersome task to keep a history of your Google My Business insights. It involved taking screenshots and pasting them into documents, or manually typing insight values into a spreadsheet.
Since July 2017 it's been a breeze.
There have been lots of Google My Business over the last couple of years and maybe this is one that you missed! Business owners can download spreadsheets of information like this -
Just go to your GMB dashboard, put a check next to the location you want the downloads for, select the actions menu and click insights.
Knowing your online numbers falls in the Online Foundation area of the 3 wins puzzle.
It's a really important piece because it's one of those that is setting the stage for marketing wins by beginning with the end in mind.
If you're following a principally oriented model for success, that means you have a vision of what that success looks like.
Vision = The Goal
The next step in the process is to take inventory on what is now. Knowing your numbers from Google my business tells you part of that.
Inventory = What is now and what is needed
That forms your baseline, and you can then decide what specific actions are needed to accomplish a specific aspect of your vision or goal.
Action = The things that you do to achieve the goal informed by the inventory.
Vision + Inventory + Action = success
Learn about where all the important pieces of your digital marketing foundation belong and how they work together.
Plus all of the other valuable resources 3 W.I.N.s offers using the button below.
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Mark Firehammer Lives in Western Mass, is the founder of top rated digital marketing firm Attract More Clients in Springfield. Creator of 3 W.I.N.s and host of the marketing podcast “Unpuzzled”. Former professional singer-songwriter and touring musician, retired in 2000. Since then, Mark has settled in to helping businesses succeed at marketing. He loves cats, barbecuing, driving, learning Italian and spending time with family.
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