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This Is 3 Wins – A Uniquely Unpuzzling Marketing Resource

By Mark Firehammer | Industry News

Oct 01
The Three Wins Project a Uniquely UnPuzzling Marketing Information Resource

More than a decade ago I had a vision of sorts. it was brought on by the realization that 99% of the clients that came to my agency were already frustrated Feeling that they were not in control of their own marketing success. That's completely understandable given the importance of marketing to building businesses. 

I wanted to believe that there might be a way to help relieve that frustration. So I started by looking at familiar reference books to form a baseline of a what might work and not work for this kind of reference.

reference Examples

  • Dictionary: Gives us the meaning of words we don't know. 
  • Thesaurus: Gives us alternatives to words that we know.
  • Atlas:  Gives us details about places we don't know.
  • encyclopedia: Gives us information on many subjects or on many aspects of a single subject.

an encyclopedia was the best inspiration because it often provides information on many aspects of a single subject. The 3 Wins project had to do that on the subject of digital marketing.

there were a few problems that needed to be solved. 

The Main objective

Turn a complex and fluid field of knowledge into an organized reference that meets the following key criteria.

  • it's in a form familiar enough for people to recognize its value quickly.
  • It illustrates the relationships between the pieces, and how they work together to produce the desired results.
  • It illustrates how missing, out of place, or out of order pieces compromise the effectiveness of the whole.
  • It can be easily changed to reflect changes in the knowledge.
  • it is easy to access.

"Perseverance, secret of all triumphs."

—Victor Hugo

lightning strikes

I was watching my partner Katrina's family assemble a jigsaw puzzle. At first, it was just enjoyable to watch them working on it together as a family. I'm not exactly certain why I chose to observe and not participate. 

The Hawley / Boundy Family working toward a common goal

in hindsight, I'm glad I was only observing because suddenly, like a bolt of lightning. I realized I was observing a universal process for accomplishing anything and knew it had something to do with this project.

choosing to use what always works

Success V. I. A. Principled Process

Vision + Inventory + Action = success

the puzzlers process

  • vision: They decided together to complete a specific puzzle.
  • inventory: the box and all the pieces. 
  • Action: they followed a process, edges first, Main areas, fill in the gaps. 
  • success: The completed puzzle! 

A Champions Process

Roger Federer Winner of 20 Grand Slam Titles

like all champions, Roger Federer wanted to be a champion at an early age. it likely became his vision the first time he saw someone else do it. For him, that was probably at about age 5 watching 17-year-old Boris Becker win his first Wimbledon in 1986.  once Roger had his vision, the inventory and action followed naturally. He and his coaches measured and coached Rogers game toward the level of play that past champions and current contenders modeled as necessary to become the next champion. Roger won his first grand slam in 1983 at the age of 22. He has won 19 additional grand slams since then.

Different Goal Same Process

  • vision: Roger wanted to be a tennis champion at around 8 years old.
  • inventory: Roger learned what it takes to be a tennis champion. He set his foundation.
  • Action: ​he and his coaches formulated and relentlessly executed a plan. 
  • success: arguably, He's the greatest tennis player of all time

Bringing It All Together

the 3 W.I.N.s project would take the form of a jigsaw puzzle and an accompanying digital guide that together, would meet all 5 key challenges.

  • It's in a form familiar enough for people to recognize its value quickly.
  • It defines the relationship between the pieces, including how they work together to produce the desired results.
  • It defines how missing, out of place, or out of order pieces compromise the effectiveness of the whole.
  • it is easy and convenient as possible to access.
  • It can be easily changed to reflect changes in the knowledge.

The 3 W.I.N.s Project Has launched!

It's the Box to Your Online Marketing Foundation Puzzle

The Box to Your Online Marketing Foundation Puzzle

What's in 3 W.I.N.s for you...

  • expertise without the need to become an expert.
  • an on-demand road-map to keep you and your team accountable to ensuring all the critical pieces of a strong marketing foundation are in order and in place.
  • a downloadable scorecard to track your progress toward completion. 
  • a companion knowledge-base organized by puzzle category with information to support the completion of each action item in your scorecard.
  • Curated content from expert industry sources categorized by puzzle area to maintain context.

 The 3 Wins Marketing Foundation Puzzle

Take your marketing efforts from Confusion to clarity

3 W.I.N.s . Completed Marketing Puzzle

how  Will 3 W.I.N.s impact your marketing results?

all the pieces of the puzzle represent your marketing foundation. 

"You can't build a great building on a weak foundation. You must have a solid foundation if you're going to have a strong structure. - Gordon B. Hinckley

A strong marketing foundation means all of your marketing efforts on top of it will Produce more results. That is a universal principle. It applies to every endeavor.


You're invited to get on board!

join 3 W.I.N.s for free today.

  • instantly download your scorecard.
  • instant access to all resources.
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About the Author

Mark Firehammer Lives in Western Mass, is the founder of top rated digital marketing firm Attract More Clients in Springfield. Creator of 3 W.I.N.s and host of the marketing podcast “Unpuzzled”. Former professional singer-songwriter and touring musician, retired in 2000. Since then, Mark has settled in to helping businesses succeed at marketing. He loves cats, barbecuing, driving, learning Italian and spending time with family.

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