More than a decade ago I had a vision of sorts. it was brought on by the realization that 99% of the clients that came to my agency were already frustrated Feeling that they were not in control of their own marketing success. That's completely understandable given the importance of marketing to building businesses.
I wanted to believe that there might be a way to help relieve that frustration. So I started by looking at familiar reference books to form a baseline of a what might work and not work for this kind of reference.
an encyclopedia was the best inspiration because it often provides information on many aspects of a single subject. The 3 Wins project had to do that on the subject of digital marketing.
there were a few problems that needed to be solved.
"Perseverance, secret of all triumphs."
I was watching my partner Katrina's family assemble a jigsaw puzzle. At first, it was just enjoyable to watch them working on it together as a family. I'm not exactly certain why I chose to observe and not participate.
in hindsight, I'm glad I was only observing because suddenly, like a bolt of lightning. I realized I was observing a universal process for accomplishing anything and knew it had something to do with this project.
Vision + Inventory + Action = success
like all champions, Roger Federer wanted to be a champion at an early age. it likely became his vision the first time he saw someone else do it. For him, that was probably at about age 5 watching 17-year-old Boris Becker win his first Wimbledon in 1986. once Roger had his vision, the inventory and action followed naturally. He and his coaches measured and coached Rogers game toward the level of play that past champions and current contenders modeled as necessary to become the next champion. Roger won his first grand slam in 1983 at the age of 22. He has won 19 additional grand slams since then.
the 3 W.I.N.s project would take the form of a jigsaw puzzle and an accompanying digital guide that together, would meet all 5 key challenges.
Take your marketing efforts from Confusion to clarity
all the pieces of the puzzle represent your marketing foundation.
"You can't build a great building on a weak foundation. You must have a solid foundation if you're going to have a strong structure. - Gordon B. Hinckley
A strong marketing foundation means all of your marketing efforts on top of it will Produce more results. That is a universal principle. It applies to every endeavor.
join 3 W.I.N.s for free today.
Mark Firehammer Lives in Western Mass, is the founder of top rated digital marketing firm Attract More Clients in Springfield. Creator of 3 W.I.N.s and host of the marketing podcast “Unpuzzled”. Former professional singer-songwriter and touring musician, retired in 2000. Since then, Mark has settled in to helping businesses succeed at marketing. He loves cats, barbecuing, driving, learning Italian and spending time with family.
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